Retail Services
Industry Context - Retail Services
The retail services industries are distinct, with clear differences in the role each plays within the supply chain. The industries are highly diverse in terms of the products and services offered and the size and distribution of enterprises, ranging from sole traders through to multinational companies. Key sectors of the retail services industries include retail and community pharmacy.
Around 10 per cent of the total workforce is in the retail industry. Retail job roles include sales assistant, retail supervisor, retail manager and visual merchandiser. Retail trade is the largest employing industry of workers aged 15–24 years, offering many their first job and equipping them with skills for the rest of their career. Retail is a people business and success relies on quality goods, services and staff.
The modern shopper expects an ‘experience’, personalised service, value and convenience. Staff need to be experts in the products and services they are selling and to engage and build relationships with the customer. Successful retailers need to invest in training of their frontline sales staff and promote opportunities and career pathways.
In Australia, community pharmacy not only involves selling prescription and non-prescription medicines but also plays a role in the healthcare system through the provision of related support services, such as medication management and preventative health education, information and advice. Community pharmacies are highly regulated which not only shapes the industry structure, but also governs its operations and affects the role of the pharmacy assistant.
Course Overview

Course Structure
This course consists of:
• four mandatory focus areas (containing ten associated units of competency – students undertake seven units)
• three stream focus areas:
− General selling (containing two units of competency)
− Food selling (containing three units of competency)
− Community pharmacy (containing two units of competency)
• a range of elective units of competency which can be selected from the streams not already undertaken and/or the HSC elective pool
• HSC Content – mandatory and stream focus areas.
Focus Areas and Associated Units of Competencies


Benefits and Application
The study of Retail Services Stage 6 provides students with knowledge, understanding and skills that form a valuable foundation for a range of courses at university and other tertiary institutions and future career options. In addition, the study of Retail Services Stage 6 assists students to prepare for employment and full and active participation as citizens.
Examples of Occupations in the Retail Services Industry
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Buyer
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Customer Service Assistant
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Stock Controller
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Salesperson
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Visual Merchandise
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Merchandise
Retail Services Stage 6 Syllabus
